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RetailAugust 2026 · 4 min read

How Small Shops in Kathmandu Sell Through Instagram

A shop has something most brands pay for: new products, real customers, and something happening every single day. The problem is almost never ideas, it is a system.

Written by the Yuwaz Digital team, Kathmandu
Shops and street sellers on a busy Kathmandu road

Shops and street sellers on a busy Kathmandu road

New stock is a weekly video, forever

Every delivery is content. Film the items as they come out of the box, say the price, and say how many you have. Saying stock is limited is honest here, and it works.

The four videos a shop always needs

Keep these on rotation and you will never run out.

  • What arrived this week, with prices on screen.
  • One product shown in use, not on a shelf.
  • A customer favourite and why it keeps selling out.
  • Your location, in plain terms, with the nearest landmark.

Prices on screen, always

Hiding the price to force a DM costs you far more viewers than it earns you conversations. Put the number in the first five seconds and let people decide for themselves.

Make the shop easy to find

Half of local buying dies at the question of where you are. Pin your location, name the landmark, and repeat it in captions. Most shops mention it once and never again.

Real examples

Bad line, good line.

Most people write

"New stock arrived! Visit our store."

Say this instead

"Six of these came in today. NPR 1,200. They went in two days last time."

Most people write

"Located in Kathmandu."

Say this instead

"New Road, 50m past the Pipal tree, first floor above the bakery."

Full example

Worked example: a weekly delivery video

01Film every delivery as it is unpacked, price and count said out loud.
02Put prices on screen in the next ten posts, no exceptions.
03Repeat your landmark in every caption, not just in the bio.
What a shop films

Content that already exists

50%
30%
20%
New stock

Filmed as it comes out of the box.

In use

The product doing its job.

Finding you

Landmark, hours, and the map pin.

A shop that films its deliveries never runs out of content.

A shop that films its deliveries never has to invent content again.

Do this week

Three things you can do now.

01Film every new delivery this month as it is unpacked.
02Put prices on screen in your next ten posts.
03Add your landmark and map link to your profile and captions.
Want help with this?

We do this every month for clients.

Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.