Pick four repeatable formats
Choose four video types you can refill forever: a question you get asked, a product or service shown in use, a customer result, and a behind the scenes moment. One per week, four a month, no new thinking required.
Write titles, not scripts
In one sitting, write sixteen titles across your four formats. A title is enough to film against, and it takes two minutes instead of an hour.
Film in two sessions, not sixteen
Batching is the whole trick.
- Set up light and sound once, then film four to six pieces back to back.
- Change your shirt between pieces so posts do not look like one day.
- Edit in a single session while the footage is fresh.
- Keep two finished videos in reserve for bad weeks.
Review monthly, not daily
Check what held attention once a month, then keep the formats that worked and swap out one that did not. Reacting to every post is how a calendar falls apart.
Bad line, good line.
Deciding what to post each morning.
Sixteen titles written in one sitting, four per format.
Sixteen separate filming sessions.
Two sessions, six videos each, shirt changed between them.
Worked example: one afternoon, one month
How a month gets planned
Four formats, four weeks, no scripts.
Four to six pieces filmed back to back.
Finish everything while it is fresh.
Consistency is not discipline. It is a calendar you made when you had energy.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
