Cut earlier than feels comfortable
Trim the first breath, the walk into frame, the settling. Start on the sentence that matters. Then cut every pause longer than half a second for the rest of the video.
Captions are not optional
Most viewers start on mute. Burn captions in, keep them large, high contrast, and clear of the interface at the bottom of the screen. Auto captions are a starting point, not a finished job.
Sound decides whether it feels professional
Fix audio before you add music.
- Record voice close to the phone, indoors, away from fans and traffic.
- Keep music well under the voice, never level with it.
- Use one sound cue at the reveal, not on every cut.
- Check the whole thing on phone speakers before posting.
Stop adding effects
Zooms, shakes, and transitions on every cut read as filler. One deliberate emphasis in a video lands. Six of them make a viewer tired.
Bad line, good line.
A video that opens with two seconds of you walking into frame.
The same video starting on the sentence that matters.
Auto captions left at default size at the bottom of the screen.
Large captions, high contrast, clear of the interface.
Worked example: re-cutting one video
A reel, by effort
Trim every pause over half a second.
Large, high contrast, clear of the interface.
Voice close, music well under it.
Editing is mostly deletion. The rest is making sure it can be read on mute.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
