First line, then everything else
Only the first line shows before "more". Put the payoff or the price there and use the rest for detail. Never open with "Hello everyone" or a greeting.
A structure that works every time
Four short lines, in this order, whatever the business.
- The point, in the words a customer would use.
- One piece of detail: price, timing, size, location.
- One instruction: message us, save this, come by.
- Three to five hashtags, specific, at the end.
Hashtags are filing, not reach
Thirty generic tags do almost nothing now. A handful of specific ones, place plus category, still help the right people find you: your city, your neighbourhood, your product.
Write like your counter conversation
Read the caption aloud. If you would not say it to a customer standing in front of you, rewrite it in the language you would actually use, Nepali or English.
Bad line, good line.
"Hello everyone 😍 we are so excited to share our new arrival with you all!! #nepal #kathmandu #fashion #style #ootd #trending #viral #explore"
"NPR 2,400, S to XL, cotton. Message to hold one. #kupondolefashion #kathmandushopping"
A caption that repeats what the video already said.
A caption that adds the price, the timing, and one instruction.
Worked example: rewriting one caption
What each line is doing
The point, in customer words.
Price, size, timing, place.
Message, save, or visit.
Five specific ones.
If the first line needs a "more" tap to make sense, it is not a first line.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
