Two separate costs, always
Ad spend goes to the platform and buys reach. The management fee goes to whoever plans, builds, and monitors the campaign. Any quote that blends them into one number is hiding something. Our management rates are published on the pricing page.
What decides your ad spend
Platforms sell attention in an auction, so your cost per result depends on how contested your audience is and how good your creative is.
- Audience size and how many other brands are bidding for it.
- Goal: reach and views cost far less per unit than purchases or leads.
- Creative quality, which is the single biggest lever you control.
- Duration and consistency, because short bursts never leave the learning phase.
Set a test budget, not a target budget
Decide what a test is worth to you rather than guessing a market rate. Pick a daily amount you can keep up for at least two weeks, run three creatives against one audience, and let the results tell you what your real cost per result is. That number, from your own account, is the only accurate one.
Bad creative is the most expensive thing you can buy
Weak video raises your cost per result on every platform, so the cheapest way to lower ad cost is usually to fix the first three seconds, not to raise the budget.
Bad line, good line.
"We guarantee 100k reach for NPR 10,000."
"NPR 10,000 buys reach. What it returns depends on the video, and here is ours."
A quote that reads "Ads: NPR 25,000/month".
A quote with two lines: "Ad spend NPR 15,000, management NPR 10,000."
Worked example: a fourteen-day test
A typical month of paid promotion
Paid straight to the platform.
Filming and editing the ads themselves.
Setup, testing and reporting.
You are not buying reach. You are buying attention, and attention is priced by how good your video is.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
