What boosting actually does
It buys more views for a post you already made, with rough targeting and one objective. That is really useful when the post is already performing and you want more of the same people to see it.
Where boosting quietly wastes money
The defaults are set for engagement, not for enquiries.
- It aims for reactions, which are the cheapest and least valuable result.
- You cannot test creatives against each other properly.
- Targeting is broad, so you pay to reach people who cannot buy from you.
- No structure means no learning, so month six looks like month one.
When to move up to a campaign
Once you know which video works, build a campaign around a goal that matters: messages, leads, or traffic. Three creatives, one audience, run for at least two weeks before touching anything.
The honest starting point
Boost your two best organic videos to a local audience for a fortnight. If enquiries move, that is your signal to build a proper campaign. If nothing moves, the creative is the problem, not the budget.
Bad line, good line.
Boosting a post the day it goes up because the button appeared.
Boosting only the two posts that already performed organically.
Boosting for engagement, then wondering why nobody messaged.
A campaign with messages as the objective, three creatives, one audience.
Worked example: a fortnight of paid testing
Boost versus a structured campaign
Cheap results that rarely convert.
An objective you chose.
Boosting buys attention for a post. A campaign buys a result you named in advance.
Three things you can do now.
We do this every month for clients.
Scripts, filming, editing, posting, and a simple monthly report. Our prices are on the pricing page.
